Persuasion Masters

👋 Master business communication by learning the frameworks of top experts in influence value creation and persuasion.

I'm Doug Evans CEO of the Institute of Reading Development. I started as a seasonal hire and spent 30 years studying business communication experts on my way to becoming CEO. Now I'm creating the community I wish I'd had—a place where ambitious entrepreneurs executives and rising professionals can master these frameworks.

Join our FREE pre-launch now and get:
* Access to F.R.A.M.E. system
* Input on expert selection
* A growing community with similar aspirations
+ 1st 20 members get a free premium membership for life! \(reg: $99/mo\)

Learn the frameworks of:
✅ Barbara Minto \(Pyramid Principle\)
✅ Alex Hormozi \($100M Offers\)
✅ Oren Klaff \(Pitch Anything\)
✅ Chris Voss \(Never Split the Difference\)
✅ Donald Miller \(StoryBrand\)

🎯 Soon: Deep-Dives Templates Analysis Master Classes

📝 Note: This is an independent community not affiliated with the Institute of Reading Development.